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  "This process helps businesses think creatively about the future from a variety of perspectives including social, political , economic and technological. It allows businesses to consider the impact of the changes that can occur. This can create competitive edge by ensuring the business is well paced to take advantage of what the future may bring. It avoids the danger of assuming the future will be much like the present. It is hugely flexible, allowing you to consider a number of scenarios before settling on the most likely. It raises issues that may have been dormant or even non existent in an organisation. Time plays a big part in the process as senior teams consider the issues and formulate an agreed effective and robust strategy."
Debbie Robinson, Director
of Food Retail Marketing at the Co-operative Group
For a practical description of the power of Rehearsing The Future read our White Paper
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